Digital
Digital work forms is a big part of my day-to-day role, ranging from website pages and campaign assets to marketing resources - each asking you to think about how people experience a brand in different ways.
Air
Campaign routes · Digital rollout · Conference branding
Campaign work for AIR often began by exploring multiple creative directions based on different campaign territories. I really enjoy the collaborative side of it, where the team tests ideas and evolves the concepts before refining the strongest one.was highly collaborative, often beginning with exploring multiple creative routes before refining the strongest direction.
Sovereign Healthcare
/ The Handy Health Co.
Web pages · Icon system · Brand assets · Reusable templates
As Sovereign's brand continued to evolve, I created a range of reusable digital assets that helped introduce the new identity consistently across different platforms. I built reusable presentation templates, website pages and bespoke icon systems that became part of the brand's day-to-day toolkit. I enjoy projects like these because they ask you to think about how people will actually use a brand, not just how it looks.
Gibraltar International Bank
Campaigns · Icon suite · Digital branding · Design systems
I supported Gibraltar International Bank across a wide range of digital projects from campaign assets and email marketing to creating a bespoke icon suite. Designing these systems encouraged me to think about how even the smallest details contribute to the overall experience of a brand.
