Social media
Digital work forms is a big part of my day-to-day role, ranging from website pages and campaign assets to marketing resources - each asking you to think about how people experience a brand in different ways.
GDUK
Template library · Multi-format · Brand consistency
As a monthly retainer client, GDUK gave me the opportunity to think about social media over the long term rather than one campaign at a time. I created a reusable template library alongside regular static posts, motion graphics and fresh campaign content, always looking for ways to keep the brand consistent while giving each month its own personality.
Gibraltar International Bank
Long-term client · Multi-platform · Template library
There's something rewarding about working with a brand over a long period of time. Instead of starting from scratch with every brief, you begin to understand its personality and how it speaks to different audiences. That made it easier to adapt content across LinkedIn and other platforms while keeping everything feeling consistent.
Ascentis
Monthly retainer · Social template library
Ascentis appears elsewhere in this portfolio through my AI video work, but that was only one part of our collaboration. Alongside monthly AI content, I also created a reusable social media template library that gave the team a consistent foundation while leaving room for fresh campaigns and day-to-day updates.
