Digital
Digital work is a big part of my day-to-day role, ranging from website pages and campaign assets to marketing resources - each asking you to think about how people experience a brand in different ways.
Air
Campaign routes · Digital rollout · Conference branding
Campaign work for AIR often began by exploring multiple creative directions based on different campaign territories. I really enjoy the collaborative side of it, where the team tests ideas and evolves the concepts before the strongest direction.
Sovereign Healthcare
/ The Handy Health Co.
Web pages · Icon system · Brand assets · Reusable templates
As Sovereign's brand continued to evolve, I created a range of reusable digital assets that helped introduce the new identity consistently across different platforms. I built presentation templates, website pages and bespoke icon systems that became part of the brand's day-to-day toolkit. I enjoy projects like these because they ask you to think about how people will actually use a brand, not just how it looks.
Gibraltar International Bank
Campaigns · Icon suite · Digital branding · Design systems
I supported Gibraltar International Bank across a wide range of digital projects, from campaign assets and email marketing to creating a bespoke icon suite. The examples below centre on the bank's recarding campaign, where I helped roll out the launch of its new card designs.
