Social media
Short-form video and trend-led content now play a huge role in helping brands reach new audiences, but consistency still matters just as much. Every project encouraged me to think about how brands could stay recognisable while continuing to reach new audiences in fresh and engaging ways.
GDUK
Template library · Multi-format · Brand consistency
As a monthly retainer client, GDUK gave me the opportunity to think about social media over the long term rather than one campaign at a time. I created a reusable template library alongside regular static posts, motion graphics and fresh campaign content, always looking for ways to keep the brand consistent while giving each month its own personality.
Gibraltar International Bank
Long-term client · Multi-platform · Template library
Because I worked with Gibraltar across so many different projects, social media never felt like a standalone task. It became another way of extending an established brand, adapting content for LinkedIn and other platforms while building on a visual identity I already knew well.
Ascentis
Monthly retainer · Social template library
Ascentis appears elsewhere in this portfolio through my AI video work, but that was only one part of our collaboration. Alongside monthly AI content, I also created a reusable social media template library that gave the team a consistent foundation while leaving room for fresh campaigns and day-to-day updates.